Against the Clock

Product - DV Watch Flame-1.jpg

The solution to a brief isn't always black and white. For example, take the following brief:


To photograph four bedroom roomsets showcasing a range of handmade beds and furniture. In addition, each product to be photographed individually including detail shots.


This sounds simple enough, and the solution most studios would present and cost for would be to build a bedroom roomset in such a way it can be used for the large bedroom and the individual product shots, with a re-dress as required. One photographer plus an assistant or two and a stylist would be involved.


Ok, now let's add in the next part of the brief:


There is only one day available. Ok, to be more precise, from product drop-off to collection, there are less than 7 hours available.


Hmm, not a problem, simply double everything up - twice the number of sets, photographers, assistants, and stylists. Each set capable of doing a roomset shot in the morning and afternoon. Individual shots may be tight, but doable.


So far so good, but now the detail to the brief:


There is no budget for the roomsets to be constructed, no budget for the assistants and no budget for a stylist. There is a small budget for the props and one for the photographer, but that's it.


Most studios, especially the big ones, would turn the work away - all that photography to be done, in less than 7 hours, with roomsets, but no budget. Not possible, they would say.


Nothing is impossible I say; you simply have to approach it from a different perspective. The solution presented itself when it became clear that although the products were only available for a day, the images themselves weren't required for another week.


My answer to the brief was to use the shell of my portrait studio as the roomset. After the first one was set up and shot, photograph the individual products intelligently - do some before the 'set' is changed, others at the end. Do each bedroom in turn like this. Once completed I hit them hard in Photoshop.


The following examples showcase the work carried out.

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Bedroom Roomsets-7.jpg
Bedroom Roomsets-6.jpg
Bedroom Roomsets-5.jpg

If you look carefully you will notice that each retouched shot is made up of at least two versions of the original - one shot with the studio lights to get the roomset lit as I wanted it, the other with the lights set much lower with a slower shutter speed so I could capture the bedside lamps being on. The wall art was mostly created digitally from one of my landscape photographs (including the frame). The window was photographed at another location.


If you have a requirement for product photography, no matter how small or large the product or quantity, and are interested in how my approach may be able to help, why not get in touch using the form below.